Latest Research Reveals Hybrid Working Levels the Playing Field for Female Employees

DATE: The widespread adoption of hybrid working has opened the door for women from minority backgrounds to apply for senior positions within their companies, according to a new report released ahead of Women’s Day.

IWG’s 2024 report Advancing Equality: Women in the Hybrid Workplace, based on research among more than 1,000 female hybrid workers, found that the flexibility of hybrid working had allowed over half (53%) to pursue promotions or apply for more senior roles - which, in an encouraging move for advancing equality, rises to more than three in five (61%) of women from minority backgrounds. For almost three quarters (73%) of women in minority groups, hybrid working has opened up new opportunities that they would not have had otherwise.

The Advancing Equality report, commissioned by IWG, the world’s largest provider of hybrid working solutions with brands including Spaces, Regus and HQ in South Africa, reveals hybrid working is opening up new opportunities for women professionally.

Two thirds (67%) said that hybrid work, which supports a number of the UN’s Sustainable Development goals including the advancement of equality across gender and healthcare, discrimination and economic growth, had helped to level the playing field for career progression, while 70% think that hybrid working has made their job more inclusive. The data covers women who are part of at least one minority group, which includes those who identify as LGBTQIA+, disabled or as coming from an ethnic minority background.

Nine in 10 (86%) of those with a mobility disability (78%) said that hybrid working has made office-based jobs more viable for them, while 61% agreed that it has made their job more inclusive.

For the overwhelming majority of women (89%), hybrid working also has helped facilitate a better balance between work responsibilities and family commitments thanks to hybrid working accelerating the creation of more 15-minute cities, allowing them to work closer to home. Women are saving valuable time on their lengthy commutes, and as a result, over a third (38%) said that hybrid working has given them more time to pursue personal passions outside of work.

As a result, the report shows an increasing number of women are making significant career decisions - such as changing jobs and switching industries - motivated by hybrid working arrangements and the better work-life balance it can offer.

In pursuit of flexible working arrangements, many have changed sectors altogether with two in five (43%) of women overall saying that hybrid working has enabled them to move into their new industry. Women from minority groups report that this career growth comes from hybrid working enabling them to be more productive and efficient (44%), helping them learn more about other roles at their company (49%) and increasing their visibility with senior leadership (32%).

Of those that said they suffer from mental ill health, three in 10 (27%) experienced improved mental health as a result of working in a hybrid manner, with 70% agreeing that hybrid work had positively impacted their career growth trajectory as a result.

Additional benefits included saved commuting costs (38%) and increased productivity (24%), while 7% even said hybrid working had allowed them to get a pet.

A previous study from IWG identified hybrid working as a crucial strategy for HR leaders to attract and retain talent. This is especially relevant for female employees, with 40% indicating that a lack of hybrid working flexibility was a decisive factor in leaving their former job.*** This is supported by academic research from Professor Bloom, a Stanford economics professor and world-renowned expert on hybrid working, who says that companies that offer this kind of flexibility can expect to see quit rates decline by as much as 35%.

Fatima Koning, Group Chief Commercial Officer, IWG commented: "This year's National Women's Day theme, “Celebrating 30 Years of Democracy Towards Women's Development”, is a powerful milestone, and hybrid working stands at the forefront as a transformative force in achieving a more equitable workplace.

“The latest findings from IWG are a testament to this, revealing a trend where women, particularly from a range of diverse backgrounds, are actively shaping their careers around the flexibility that hybrid working offers. This shift is not only enhancing work/life balance but also fostering a wealth of new professional opportunities. Having personally experienced the myriad benefits of hybrid working, it's heartening to witness its role in driving diversity and inclusion, allowing more women to thrive in their chosen fields."

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Notes to editors

* ​ Research among 1036 female hybrid workers in February 2024 by Mortar Research, of which 489 are a member of at least one minority group. Mortar Research is accredited by the Market Research Society.

** Visits are recorded by the number of Wi-Fi logins per IWG centre per day

*** IWG's Empowering Women in the Hybrid Workplace Report 2023

About IWG PLC

IWG is the global leader in hybrid work solutions and workspace brands. We create personal, financial, and strategic value for businesses of every size. From some of the most exciting companies and well-known organizations on the planet, to individuals and the next generation of industry leaders. All of them harness the power of IWG’s hybrid working platform to increase their productivity, efficiency, agility, and market proximity. ​ 

IWG’s unrivalled network coverage includes approximately 4,000 locations across more than 120 countries and 83% of Fortune 500 companies are amongst our growing customer base. ​ 

Through our brands including Regus, Spaces, HQ and Signature, we help millions of people and their businesses to work more productively. We do so by providing the world’s leading hybrid work platform with professional, inspiring and collaborative workspaces and digital services all available via the IWG app. ​ 

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