How a hybrid workspace strategy leads to a more resilient workforce – and business
Enabling your workforce to operate from multiple locations can help ensure that they feel more trusted – and help make your entire enterprise be more resilient.
The pandemic hit businesses hard and tested their resilience to the limit. The impact was so seismic that it changed the entire way in which many companies operated. Right across the globe, organisations were forced to close their doors and employees had no choice but to work remotely.
C-suite executives naturally feared the worst, but in fact, a number of businesses and their employees seemed to thrive under the new conditions.
These workers relished the challenge of adapting to new ways of working and operating within their company and team. The numerous benefits of working from home became apparent too – from an improved work-life balance to shorter commute times and more money in their pockets.
And yet, after a while, the reality of working as part of a dispersed team began to hit home. In some cases, trust was a major casualty.
It became clear that never working together in real life started to affect team chemistry and cohesion, and that impacted business performance. Leaders realised they needed to find ways to build trust and resilience among their teams and across their whole organisation.
Many found it through hybrid working. Enabling their workforce to operate from a range of locations – from their homes, from a central office or from different locations nearer home – bolstered companies’ operations and still gave that workforce what they desired.
Businesses now have the opportunity, like never before, to revolutionise ways of working. Work life can deliver a unique trifecta of benefits for employees: it can be more flexible, more productive and more satisfying. And those employee benefits can in turn pay back for an entire enterprise in the form of increased productivity, increased employee engagement and reduced fixed overheads.
But hybrid working doesn’t only benefit employees. It can help make an entire business more resilient. Liberated from its dependence on a limited number of permanent sites, an enterprise can now operate from thousands of locations around the world. If an incident like a Covid lockdown hits operations in one place, there were still employees elsewhere who could pick up the slack and keep things moving.
These can be part of a formal disaster-recovery plan for a business facing disruption. This approach might range from solutions which: offer teams ‘plug and play’ office space on the same or the next business day; guarantee that critical team members have permanent access to back-up workspace, whenever they might need it; or that simply give clients back-up office space that they can use on an on-demand basis.
Alternatively, these new locations can simply form part of a new everyday working practice involving a ‘hub and spoke’ model and a distributed workforce.
A new way of working
What was once seen as an exception to the rule – allowing people to work from multiple locations – can actually prove hugely beneficial. These benefits won’t only be felt by employees, but will affect the performance of the whole business. There are a number of reasons for this:
- When employees are offered the choice to operate from different locations, it builds mutual trust between them and their employer. They can move between working from home, from a central office and from a local workspace. Working together face-to-face for at least part of the week helps to maintain working relationships and improve trust across teams.
- Working from different locations means employees feel like they have more control of their day. They can reduce their weekly commuting time without losing that vital connection between each other.
- It can also create better working relationships between team members. Employees have the opportunity to collaborate with each other face-to-face or work alone when needing to focus or reflect.
- From a business perspective wastage is reduced. There is no need to pay for empty offices or waste carbon keeping them heated and cooled. There will be a steady flow of people moving between allocated spaces instead. And risk is distributed more widely too. From the C-Suite’s point of view, there is the added benefit of knowing that disruption to a single site will no longer have the potential to cause huge damage to the whole enterprise.
This is a crucial moment for many enterprises. No less an authority than The Harvard Business Review concluded that leaders need to “work to rebuild and maintain trusting relationships – with and among their employees… Those that don’t risk far more than lower morale. The chances of increased attrition, lower productivity and stalled innovation also loom large when trust plummets.”
Provided that businesses can make their IT systems and HR processes link up with their operations team, giving employees the opportunity to work from multiple locations need not be a threat to collaboration and trust. Quite the opposite, in fact. Offering teams the freedom to choose how they work and where they work from, can actually strengthen relationships. It can also strengthen entire businesses.
No matter how big an enterprise is, it still depends on individuals. By giving those individuals the room to grow, in turn, trust within the workforce will grow. But more than that, productivity will grow, and so will the resilience of the organisation as a whole.
Find out how IWG can strengthen resilience and recovery capabilities for your business.
About IWG PLC
IWG is the global leader in hybrid work solutions and workspace brands. We create personal, financial, and strategic value for businesses of every size. From some of the most exciting companies and well-known organizations on the planet, to individuals and the next generation of industry leaders. All of them harness the power of IWG’s hybrid working platform to increase their productivity, efficiency, agility, and market proximity.
IWG’s unrivalled network coverage includes approximately 4,500 locations across more than 120 countries and 83% of Fortune 500 companies are amongst our growing customer base.
Through our brands including Regus, Spaces, HQ and Signature, we help millions of people and their businesses to work more productively. We do so by providing the world’s leading hybrid work platform with professional, inspiring and collaborative workspaces and digital services all available via the IWG app.
For more information
Visit www.iwgplc.com and for more information on partnering with IWG, see: https://www.iwgplc.com/develop-a-location
