‘Loud quitting’ and ‘rage applying’: everything you need to know
If last year brought us ‘quiet quitting’, this year is bringing us its noisier, angrier siblings.

‘Loud quitting’ and ‘rage applying’ are about making a fuss. Does an employee want a pay rise? They’re asking for it. A team is unhappy with their manager? They’re letting people know.
Quiet quitting is no small thing when people work to the letter of their contracts and give up going above and beyond. It can sap energy and positive culture, and it’s no good for employers or the staff who are doing it. But loud quitting, which involves making public threats to leave in order to improve your working conditions, and rage applying, where angry employees fire off countless job applications to escape their current role, are much spikier opponents. They’re more public, a bit less predictable, and potentially more damaging. So how can businesses combat them?
Happy employees
The first, and really the only answer, is by nurturing happy employees. Engage them, value them, and respect them. It sounds easy, but the truth is that achieving that on a company-wide level for all the individuals you employ involves many layers of care, thought and planning. Employees have a strong collective sense of self-worth now. The pandemic was certainly a big part of that, as it showed what could be achieved when traditional working practices were suddenly turned on their heads.
Employees have never been more equipped to know and ask for their due rights, and employers are not always the fastest to catch on. Viewing it with all that context makes it easy to understand where this rage might have come from.
Having purpose
McKinsey research shows that people who say they have a positive employee experience are 16 times more engaged with their work than those who reported a negative experience, and they are eight times more likely to want to stay at a company. But what do people want exactly?
Pay rises and promotions are definitely helpful. Clear goals, regular pay reviews and meaningful career guidance are all on the common wish list. But there is much more to it than that. Research by IWG found that 72% of office workers would prefer long-term flexibility over where they are based to a 10% pay rise. They want their job to be worth all the time and effort that they put in.
“Workers are hungry for trust, social cohesion, and purpose,” according to McKinsey. “They expect their personal sense of purpose to align with that of their organisation. And they want an appropriate physical and digital environment that gives them the flexibility to achieve that elusive work–life balance.”
Catering for the individuals
Hybrid work has been shown to contribute to a positive employee experience. It’s good for well-being as it prioritises more family time and less commuting. It’s also been shown to increase happiness by as much as 20%. Why? It comes down to that feeling of trust that workers want.
They want to be trusted to make the right decisions for them when it comes to work and have the agency to create a working lifestyle where they can be most productive, most creative, and the least tired. No. More. Burnout. Flex spaces enable people to work close to home, in a space that works for them – whether that’s a quiet office or a busy one, one that can cater for their specific needs or one that happens to be in the right location that week. Then they can enjoy a trip to the company HQ when it is needed.
This flexibility and balance of locations make workers more productive too. In a survey by IWG earlier this year, nearly a third of workers (31%) said they believed productivity is enhanced by the hybrid model. And according to Nicholas Bloom, an economics professor at Stanford, the increase in productivity brought by hybrid is typically around 3% or 4%.
There have also been improvements in office design in recent years. Working through lockdowns helped clarify the important things, such as zoned areas to fit the mood fluctuations and workload. IWG, the parent company of Regus, Spaces or HQ offices in South Africa, are created to be agile and fluid, where people can meet, work, and collaborate as equals. Private zones, cafe areas and large collaboration tables are combined to fit the needs of the day, the project, or the team. It’s about high-level connections, which bring with them a feeling of voice, energy, and creativity.
Having happy, engaged employees has no downside, and as mentioned, it’s not something that has to cost money. It’s a cultural thing, and flex spaces are an important part of building this culture because they are more than just spaces; they are a loud and clear message that you value and trust your staff.
About IWG PLC
IWG is leading the workspace revolution. Our companies help millions of people and their businesses to work more productively. We do so by providing a choice of professional, inspiring and collaborative workspaces, communities and services.
Digitalisation and new technologies are transforming the world of work. People want the personal productivity benefits of living and working how and where they want. Businesses want the financial and strategic benefits. Our customers are start-ups, small and medium-sized enterprises, and large multinationals with unique business goals, people and aspirations. They want workspaces and communities to match their needs. They want a choice.
Through our companies, we provide that choice and serve the whole world of work: Regus, Spaces, No18, Basepoint, Open Office and Signature. We create personal, financial, and strategic value for businesses of every size. From some of the most exciting companies and well-known organisations on the planet to individuals and the next generation of industry leaders. They all harness the power of flexible working to increase their productivity, efficiency, agility, and market proximity.
Join us atwww.iwgplc.com